Challenges:
Anchored in the world of luxury and haute couture, the company owns brands in cosmetics, perfumes, jewelry, leather goods, wines and spirits.
With nearly 250 stores worldwide, the brand represents an emblem for the world of luxury.
Present on the digital channel, the brand has been able to adapt to the rise of e-commerce, which is nowadays an integral part of the average shopping experience. Even if customers are still going to stores, they are looking for a real added value, a unique and innovative experience which justifies their movement to the store.
To ensure the growth of its points of sale and continue to build customer loyalty around in-store visit, this brand looked for a quick way to boost its existing store by using the Click & Collect and E-reservation concept.
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Anycommerce's solution:
Anycommerce provides a solution to implement Click & Collect but also E-reservation.
Brand's side:
Thanks to Anycommerce's IOS order preparation application, the salesperson knows the transactions, as well as the inventory and store-related information.
E-Reservation enables to save time, reduce the number of phone calls and generate additional revenue. With this type of solution, the reservation process is automated.
Customer's side:
Click & collect enables the customer to reserve a product before going to the store, so he can check the availability of the product he wants to buy and then reserve it. Once the desired item located, all that remains is to buy it online and pick it up in store within 2 hours. This saves a lot of time, no need to wait in store.
E-Reservation allows customers to see directly if there is some free time at a specific date, to choose the time that suits them and automatically receive a confirmation of their reservation by an email, or even a reminder 24, 48 or 72h before. All of this without any human intervention.
The different customer journeys:
This luxury brand's information system has benefited from new modules (Click & Collect and E-Reservation), integrated simply, quickly and securely to the tools and solutions already in place.
The client logs into the website, once his basket is filled, he defines his delivery mode, classic delivery or click and Collect, validate thanks to the online payment, and then simply goes to the store or waits for the delivery.
The client logs into the website, once his basket is filled, he defines his delivery mode: Click & Collect, E-Reservation ... validate thanks to the online payment, and then simply goes to the store or waits for the delivery.
The order is received by Anycommerce's OMS and then forwarded to the relevant store for preparation. Thanks to Anycommerce's application, the sales team are immediately aware of the order and can prepare it quickly. They provide information about their progress on the order and manage substitutions if necessary.
Talk to our experts about Express Delivery
Headquarters:
9 rue St Pétersbourg 75008 Paris
FRANCE
+33(0)1 85 08 91 97
contact@anycommerce.fr
